AIMCAL Product Competition Award Winners
Packaging: Nonfood: Marketing
Celplast Metallized Products, Toronto, Ontario, captured the Marketing Award at the AIMCAL winter conference. Celplast is recognized for their role as stripe metallizer of high barrier aluminum oxide coated polyester. Other participants in creating the package include converter Prairie State Impressions, Franklin Park, IL, and substrate supplier Camvac Ltd., Thetford, UK.
The metallized zippered pouch for Gold Strike Robusto cigars from Swisher International, Inc., Jacksonville, FL combines 48-gauge PET/48-gauge aluminum oxide with stripe metallized PET/2-mil PE. The finished package achieves multiple benefits with high barrier properties and eye-catching graphics.
According to Celplast, half of the aluminum oxide-coated PET is metallized. The stripe-metallized film is then laminated to the printed web. High barrier properties of the aluminum oxide allows Prairie State to run a single web instead of two webs reducing material costs by more than 25 percent. The lamination also permits higher printing and pouching speeds for increased efficiency. The resealability feature with the zipper and product visibility through stripe metallizng creates value and great shelf appeal for the consumer.
“A 25 percent cost reduction is substantial,” stated one judge. The judging panel also liked the resealability of the package.