Packaging: Food & Beverage: Marketing
Celplast Metallized Products
The AIMCAL Marketing Award in the Food Packaging Category went to Celplast Metallized Products, Toronto, Ontario, Canada, for metallized, light-blocking low-density polyethylene (LDPE) bags for four varieties of potato from EarthFresh Farms, another Toronto-based firm. Celplast metallizes 1.25- or 1.75-mil LDPE from Tempo Plastics Ltd., Innisfil, Ontario, and returns it to Tempo for conversion into wicketed bags. Stripe metallizing provides product visibility while blocking most of the light that would reach the potatoes in a standard poly bag. Eliminating light exposure prevents the potatoes from turning green (and bitter) and more than triples shelf life to 21 days. Bags are punched with two parallel rows of ventilation holes and printed with bilingual product and brand information as well as alternate serving suggestions. Color coding identifies Roasting (gold), Boiling (green), Baking (red) and Mashing (blue) potatoes.
Judges noted potato bags tend to be heavier gauge film or woven. “We really haven’t seen anything like this for fresh potatoes,” said one member of the panel. “It opens the door to greater use of metallized packaging in the produce department,” predicted another.